Recently I noticed that whilst my new project the Vietnam War Timeline was organically racing up the search engines, through virtue of being in a niche and growing daily in content, the bounce rate was exceptionally high. A lot of traffic was coming in but not venturing beyond the entry page.
After a very quick investigation it became apparent why this was: all links off the timeline fire a new Thickbox window with the relevant content. It’s a nice way to keep people within the timeline when they need to look at more content. Moreover, it’s unobtrusive, meaning the links can just be followed as normal by non-javascript enabled browsers. Continue reading →